ABOUT WALL STREET JOURNAL:
The Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news. The Journal primarily covers American economic and international business topics, and financial news and issues. In 2011, The Wall Street Journal was ranked No. 1 in B2B’s Media Power 50 for the 12th consecutive year.
Due to the nature of search engines real time news based websites such as WSJ are faced with a dilemma: by the time search engines crawl their website the news is already old, and further more when people search for a breaking news story no results get returned.
For WSJ we created an automated system that processes their news as it happens, automatically converts it into Google ads and publishes them ensuring users searching on Google get results for breaking news as it happens.